One coach I have huge respect for is Charles Poliquin. I followed his work for many years but was not fortunate enough to meet him in person. After reading about Strength Sensei Legacy's work I decided to register for 3 modules, and it really was a life changing experience.

This is pretty self-explanatory and not something you can just make it happen overnight. What you can do is highlight the results your clients have got in the past. Decide the schedule of putting out case studies, success stories and before and after pictures (in a format of picture, blog or video).

In our line of work we see all types of gyms all over the world and it strikes us that even in this day and age when high quality information on training systems is so readily available, there are still countless facilities whose coaches and staff don’t understand how the human body and its energy systems are developed, maintained and enhanced.