When you are building a profitable and sustainable fitness business you need to know why you make the choices you do. Today everybody is copying each other in our industry and the majority is blindly following the trends. It is rarely for someone to look outside to see also what other successful businesses in other service industries are doing.

Professional athletes are used to train in cycles. For some, a training cycle could last up to 4 years, leading up to the Olympic Games. For some, it may be three-month blocks, which corresponds to the competitive season. We break down training cycles into mesocycles and microcycles to help us with the periodisation of training.

Yes, we believe everyone should train to be athletic and competent in the basic athletic skills and movements, and we firmly stand behind this when we design our programmes and training cycles. However, there are several reasons why your training programme should not, and in reality, can not look like that of a professional athlete. I’ll give you three reasons why you can’t train clients like athletes and what you can do about this when setting out your training plan.